Innovation Led Growth

Innovating Today, Leading Tomorrow: Driving Growth Through Creativity

What is Innovation-Led Growth?

Innovation-led growth is a strategy that propels competitive advantage through the development and adoption of new  ideas. It emphasises creating value and opening new markets by leveraging innovation to drive business success fostering a resilient and sustainable business. By prioritising innovation, organisations can ensure   long-term prosperity and meet evolving market demands and competitor challenges.

Why do organisations find Innovation so difficult?

To sustainably create value from new ideas requires an organisation to have specific capabilities and processes in place;  an Innovation Strategy, an Innovative Culture, Innovation Metrics, Resources, Supportive Leadership and an Idea Management Framework. Without these, innovation led growth or improvement will be ‘hit and miss’ at best. 

The theinnovationhut team have created the INNCI Framework™ to help organisations develop both the process and capabilities required to deliver growth from their innovation projects

The INNCI Framework™

The Innovation and Continuous Improvement (INNCI™) Framework, has been developed by theinnovationhut team over the last 20 years, using their extensive experience in corporate and startup service and product design. It brings together concepts and tools, from many innovation and product/service design methodologies, into a process that helps supports both growth and value creation.

 

How does the INNCI Framework™ help?

The INNCI Framework™ targets the six identified organisational ‘bottlenecks’ that can hinder the ability to maximise opportunities.  

Strategy

INNCI Foundation™

Ensure organisational structure, processes and innovation strategy are in place to optimise sustainable 'Innovation Led Growth'

Culture

INNCI Ignite™

An open, psychologically safe environment needs to be nurtured to maximise a sustainable innovation pipeline.

Opportunity

INNCI Prospector™

A structured approach to sourcing opportunities for improvement or new products/services is essential to ensure you optimise your innovation program

Ideas

INNCI Incubator™

Develop new ideas to address the opportunities identified in the Prospector phase,
and selecting which ones to test and take forward

Testing

INNCI Accelerator™

Design experiments to test the ideas and assumptions, from the Incubator phase, in respect to value creation, market fit and business model viability

Value

INNCI Impact™

How many new ideas end up going nowhere? This is the final hurdle in the innovation journey. This is where we develop a strategy for innovation to deliver value!