Why do we do it?
There are so many great ideas out there, some not making it out of the ‘I have a good idea but don’t know what to do next’ situation, to others that seem to make it all the way to the customer but fail to have the impact the business believed it would.
There is a fallacy that great ideas are a just a ‘lightbulb’ moment; in truth, innovation, that is taking an initial idea from concept to creating value for the customer and organisation, is more about a structured approach. We just get a kick out of seeing these great ideas create value and seeing people succeed, that is our drive behind what we do!